포워더 없이 해운사와 직접 컨택해도 괜찮을까요 1탄
직접 해운사와 거래를 해도 될텐데, 중개업자인 포워더를 통해 운송 해야만 하는지 의아한 분들이 계실 겁니다.
Aug 21, 2023
안녕하세요, 디지털 포워딩 쉽다(ShipDa)입니다.
오늘 다뤄볼 주제는 “포워더 없이 해운사와 직접 컨택한다면?”입니다. 수입기업이 직접 운송서비스를 제공하는 "해운사"와 거래를 해도 될텐데, 왜 중개/주선업자인 "포워더"를 통해 운송을 진행해야만 하는지 의아해 하시는 분들이 있으실 것 같습니다. 이런 무역기업의 궁금증을 해소하기 위해 "쉽다"가 답변 드립니다:)
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Q. 포워더 없이 해운사와 직접 거래가 가능한가요? A. 네, 가능합니다. 단, 고려하셔야 할 부분들이 있습니다.
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많은 해운사들이 DT(Digital Transfortation)에 관심을 갖고 있습니다. 이에 대한 일환으로 “고객 친화적인 홈페이지 리뉴얼" / “커스터마이징 가능한 업체를 위한 오픈 API” 등을 개발하여 제공하고 있습니다.
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예를 들어, 글로벌 해운사를 대표하는 "MAERSK(머스크)", 국내 해운사를 대표하는 "HMM(구, 현대상선)의 경우, 홈페이지에서 출도착지 및 화물정보 등을 입력하면 수입(혹은 수출)기업이 직접 선적 예약을 할 수 있습니다.
다만 포워더 없이 "해운사"와 직거래를 하게 될 때, 어떤 부분을 고려해야 하는지 확인을 반드시 하셔야 하는데요. 모든 선택에는 책임과 위험이 따르기 때문입니다. 해운사가 디지털화가 되어도, 여전히 대다수의 고객들이 "포워더"와 함께하는 이유가 있는데요. 몇 가지 이유에 대해 함께 살펴보도록 하겠습니다:)
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단가 혜택을 누리기 어렵다.
아무리 D2C가 대세라고는 하지만 "도매 - 소매" 산업은 여전히 존재할 수 밖에 없는데요. 국제물류를 "유통"에 빗대어 설명하자면, 운송과 관련해서는 "제조사 - 해운사", "포워더 - 도매업자", "수입(혹은 수출)기업 - 소매업자"로 설명할 수 있겠습니다.
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포워더는 국제운송의 비효율을, 규모의 경제를 통해 해결하고자 만들어진 산업인데요. 다수의 "무역회사"를 고객으로 두고 있죠. 이들의 화물을 모으니 대량의 물량이 만들어지게 되구요. 이러한 규모를 기반으로 실제 운송을 진행하는 "해운사"와 가격 협상을 통해 유리한 "운송비"를 확보하게 됩니다. 이를 만들어진 "경쟁력 있는 운임"에 마진을 붙여 "수입(혹은 수출)기업"에 판매하는 것이 바로 "포워더"죠.
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수입기업이 진행하는 컨테이너가 월 단위로 소량이라면, 해운회사로부터 취득할 수 있는 단가가 아무래도 높을 수 밖에 없죠. 따라서 포워더와의 거래를 통해 가격 경쟁력을 갖추는 것이 조금 더 용이한 편입니다.
외상거래가 아닌 "현금거래"만 가능하다.
기업 규모가 커서 포워더로부터 받은 단가와 해운사로부터 받은 단가가 차이가 없는 경우도 발생할 수 있는데요. 이럴 경우에 어떤 부분을 고려해야 하는지 살펴보도록 할게요. 우선 단가 차이가 없다는 이야기는, 회사가 수입(혹은 수출)하는 규모가 상당히 큼을 의미합니다.
이런 회사의 경우 일반적으로 수입을 실제 진행하는 "수입팀(SCM, 구매팀)"과 자금을 집행하는 "회계/재무팀"이 나누어져 있을텐데요. 해운사의 경우, 외상거래는 원칙적으로 불가능 하기 때문에 매 선적 건마다 선불로 현금을 지급하셔야 한다는 단점이 존재합니다.
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예를 들어, 월에 컨테이너 50대를 수입한다고 가정하면요. 이를 한 번에 수입하시는 곳도 물론 있으시겠지만, 5번 분할하여 10대씩 수입하는 등 "분할 선적"하는 경우가 더 많을 것입니다. 이렇게 되면 비용을 집행하는 부서의 오퍼레이션 비용이 소모될 수 밖에 없는데요. 이러한 번거로움을 피하기 위해 "물류 금융(외상 거래)"가 가능한 포워더를 선택하시곤 합니다.
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_%2525ED%25258F%2525AC%2525EC%25259B%25258C%2525EB%25258D%252594_%2525EC%252597%252586%2525EC%25259D%2525B4_%2525ED%252595%2525B4%2525EC%25259A%2525B4%2525EC%252582%2525AC%2525EC%252599%252580_%2525EC%2525A7%252581%2525EC%2525A0%252591_%2525EC%2525BB%2525A8%2525ED%252583%25259D%2525ED%252595%25259C%2525EB%25258B%2525A4%2525EB%2525A9%2525B4_.mp4_000141224.png%253Ftype%253Dw773%2526spaceId%253D4e6d6597-b59d-48ff-befb-0b6cc102bca5%3Ftable%3Dblock%26id%3D4173d988-c496-47ae-8eac-7d9e1ba2afc2%26cache%3Dv2&w=1920&q=75)
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_%2525ED%25258F%2525AC%2525EC%25259B%25258C%2525EB%25258D%252594_%2525EC%252597%252586%2525EC%25259D%2525B4_%2525ED%252595%2525B4%2525EC%25259A%2525B4%2525EC%252582%2525AC%2525EC%252599%252580_%2525EC%2525A7%252581%2525EC%2525A0%252591_%2525EC%2525BB%2525A8%2525ED%252583%25259D%2525ED%252595%25259C%2525EB%25258B%2525A4%2525EB%2525A9%2525B4_.mp4_000151359.png%253Ftype%253Dw773%2526spaceId%253D4e6d6597-b59d-48ff-befb-0b6cc102bca5%3Ftable%3Dblock%26id%3D839bbd88-d5db-4d12-8668-da063955fb54%26cache%3Dv2&w=1920&q=75)
물량이 충분히 많은 대기업도 단순히 운임 측면 이외에, 기업 전반적인 Cost를 낮춰야 하기 때문에 이와 같은 선택을 하게 되죠. 삼성그룹, 현대차그룹 등 국내의 유수 대기업도 "포워더"를 적극 이용하고 있습니다.
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다음 컨텐츠에서는 "포워더 없이 해운사와 직접 컨택했을 때의 문제점"에 대해 추가적인 이유를 알아보도록 하겠습니다. 해당 컨텐츠는 [쉽다 - 유튜브 채널]을 기반으로 작성되었습니다. 내용을 영상으로 확인하고 싶으시다면, 아래 링크를 클릭해 주세요:)
해운사와 직계약을 통해 경쟁력 있는 서비스를 제공하는 "디지털 포워더 - 쉽다"가 궁금하신가요?
IT 기술을 기반으로 해운사 별 스케쥴 및 확정운임을 조회 및 의뢰할 수 있습니다. 또한 더 효율적인 발주 및 공급망 관리가 가능하게 다양한 디지털 서비스를 제공하고 있습니다. 자세한 내용은 홈페이지를 통해 확인하세요.
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디지털 물류 도입, 고민 중이라면?
우리는 무역을 더 쉽게 만듭니다.
우리는 무역을 더 쉽게 만듭니다.