알리바바닷컴에서 결제 전 판매자와 컨택해야 하는 2가지 이유
상품 구매 전 공급사(판매자)와 반드시 연락을 취해야만 하는 대표적인 이유는 물류, 통관 2가지입니다.
Nov 03, 2023
안녕하세요! 디지털 포워딩 서비스 - 쉽다(ShipDa)입니다. 오늘 포스팅은요. B2B 무역 플랫폼인 알리바바닷컴에서 결제하기 전 "판매자와 컨택해야 하는 이유"에 대해 살펴보도록 하겠습니다. 이번 포스팅은 [혼자서도 할 수 있는 알리바바 도소매 직구] 및 [글로벌 상품소싱 쉽게 따라하기] 저자인 셀러노트 이중원 대표의 촬영 영상을 기반으로 작성되었습니다.
상품 구매 전 공급사(판매자)와 반드시 연락을 취해야만 하는 이유
우리가 자주 이용하는 이커머스 플랫폼(스마트스토어, 쿠팡 등)처럼 상품 상세페이지에서 수량을 클릭하고 가격을 확인한 뒤 즉시 결제가 되게끔 "알리바바닷컴"도 진화하였습니다. B2B 서비스가 이렇게 편해졌다니, 상품만 기다리면 장밋빛 미래가 기대되어 지는데요. 다만 아쉽게도 이와 같이 주문하시는 경우 낭패를 보게 됩니다.
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화면을 함께 보면서 왜 그런지 함께 알아보도록 할게요. 우선 ALIBABA.COM 서비스에 접속하고, 구매하고자 하는 상품 키워드를 입력 후 검색합니다.
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상품을 클릭하시면 총 2가지의 상세페이지 유형을 확인하실 수 있는데요.
1. 공급자에게 연락하기 버튼만 존재하는 랜딩페이지 유형
2. 공급자에게 연락하기 + 주문 시작하기 버튼이 공존하는 랜딩페이지 유형
오늘 우리가 주목해야 할 유형은 "주문 시작하기" 버튼이 있는 상세페이지입니다. 흔히 접하는 이커머스처럼 상품에 대한 색상과 개수를 선택하면 "주문 시작하기" 버튼을 바로 눌러 거래를 진행할 수 있는데요. 이와 같이 거래를 진행하면 안되는 이유는 "물류비 / 통관" 2가지 이유가 되겠습니다.
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버튼 위에 배송비를 확인하시면 되는데요. 이는 상품 유형과 수량을 선택하면 자동으로 계산되게 되어 있습니다. 다만 해당 기준 자체가 우리가 국가 간 택배를 수취하게 될 때 주로 이용하는 "DHL / FEDEX"와 같은 서비스를 기준으로 책정된 금액인데요.
이는 B2C에나 어울리는 비용이지, B2B와는 적합하지 않은 운송수단입니다. 택배 기준으로 운송료가 책정되다보니 배보다 배꼽이 더 큰 경우가 발생하게 되는 것이지요.
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138만원 어치의 상품을 구매함에 있어 배송비가 166만원이라면 구매한 뒤 판매했을 때 오히려 손해를 보는 경우도 발생할 수 있겠습니다.
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물류비는 돈으로 해결할 수 있다고 하더라도, 더 큰 문제는 바로 "수입통관"인데요. 해외에서 상품을 개인 사용목적이 아닌, 판매 목적으로 들여올 때에는 상품 통관에 대한 여러 검토사항이 필요로 합니다.
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따라서 반드시 수입하고자 하는 상품의 통관 가능여부와 제반사항들을 확인해야만 하겠습니다. 이를 확인하기 위해서는 통관 전문가인 관세사와의 업무 협조가 필요한데요. 이때 관세사에게 질문을 잘 던지기 위해 공급사(판매사)와 커뮤니케이션을 통해 수취해야 할 정보가 있습니다. 따라서 상품을 소싱할 때에는 반드시 판매자와 소통을 해야만 하는 이유이기도 하죠.
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아무 것도 알아보지 않은 채로 구매만 덜컥 하시면, 통관 시 불허되어 상품을 폐기하거나 공매로 넘겨야 할 상황들이 벌어집니다.
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따라서 실질적으로 주문 시작하기 방식은 "샘플 구매"에서는 유용할 수 있으나, "대량 구매"에서는 이용하지 않는 방식이라고 명확하게 이해해주시면 될 것 같습니다. 그렇다면 대량 구매 때에는 어떻게 운송을 진행해야 하냐, 바로 "포워더", "관세사"를 이용하는 것입니다.
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포워더란?
국제물류주선업자로 수출입 기업들이 필요로 하는 모든 운송수단들을 효율적으로 중개/주선해주는 역할을 함
디지털 포워딩 쉽다는 고객 화물을 책임지고 운송해드리는 "포워더"이구요. 수출자와 협의된 업무 범위에 맞춰, 운송 문의를 진행해주시면 됩니다. 다만 포워더를 처음 접하는 이들에게는 견적을 수취하는 것부터가 허들인데요. 견적을 위해 꼭 필요한 필수 정보를 STEP 별로 정리가 되어 있기 때문에 손쉽게 필요정보가 무엇인지 인식하고, 자신있게 준비하실 수 있습니다.

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이렇게 금번 포스팅을 통해 결제 전 판매자와 반드시 컨택해야 하는 2가지 이유에 대해 알아보았습니다. 덜컥 주문해서 낭패 보지 마시고, 판매자(공급자)와의 커뮤니케이션을 통해 업무범위를 설정하시고, 물류/통관 비용 및 검토를 위한 여러 제반사항들을 문의하신 뒤 구매결정을 진행해주시면 되겠습니다:)

본 컨텐츠는 [ 쉽다 - 유튜브 채널 ] 영상을 가공/편집하여 작성되었습니다. 이를 영상으로 확인하고자 하신다면 아래 재생 버튼을 클릭해 주세요.
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디지털 물류 도입, 고민 중이라면?